A bit about me.
I’m Erin – copywriter, content strategist, ravenous reader and utter coffee snob.
Born-and-bred in West Australia. Meaning? AFL over NFL. Bathers not togs. Emu Export (IYKYK). And always parmi, never parma.
I’m a total grammar nerd – only on Tinder to encourage the correct use of apostrophes and eradicate the use of ‘youse’.
And I’m utterly obsessed with the power of words.
My writing career started pretty much once I could string sentences together. I’d often be found madly scribbling in spiral-bound notebooks, lined school paper and patterned journals.
And now with seven years experience as a professional wordsmith, you could say the scribbling has paid off.
My professional career could be described as a pinball machine. With the shiny silver ball (me) being pinged between roles in sport, retail, luxury travel, telecommunications and fintech.
With a move to London, a global pandemic and a redundancy flung in there – it’s been a wild ride.
And now starting my own business while based in Indonesia has been the Bintang-flavoured icing on the cake.
Why trust me?
Let’s be real, I’m still a stranger. And you wouldn’t hand over your firstborn to a random even if they could spin straw into gold.
So, I’m not going to shower you with reassuring reasons to trust me with your brand baby. Instead, I’ll just give you some cold hard portfolio proof that I. know. what. works. And let you make up your own mind.
