Help & Support Landing Page Content

I was tasked with auditing, reviewing, editing and developing new content for O2 Virgin Media’s Help & Support landing pages.

This project aimed to maximise customer value by optimising O2’s self-service channels, Help & Support landing pages and the content within them. 

Success within this project was founded on my ability to conduct extensive consumer research centred around O2 customers’ pain points. With this research, I was able to craft clear, concise copy and informative content that allowed customers to self-serve – or find the correct channels to get help from O2 customer service.

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Website copywriting

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Email campaign