The West London Wildcats are an amateur sporting club playing Australian Rules Football in London. All work I've done with the Wildcats has been voluntary and unpaid.

At the start of every calendar year, the West London Wildcats release a video aimed at showcasing the AFL club's culture and promote recruitment of new players.

The video is published across numerous social media channels and shared with partner clubs in Australia to engage talented players moving to London.

Since taking over the Wildcats social media in 2020, I’ve been responsible for the production of the club’s recruitment videos – from conceptualisation to posting the final product across social media.

The aim is to showcase the club's three pillars: Community. Fun. Footy. And to illustrate that the West London Wildcats are the best club in London to play AFL with (obvs).

Like many amateur sporting clubs, content is scattered across multiple drives and different member's devices – which always makes it difficult to compile footage for the video by the end of the year.

My solution has been to identify key 'content creators' at the football club and collect their footage on a regular basis so I have an organised bank of content by the end of the season.

Come December, I review the content I've collated, conceptualise and storyboard the video, and develop a brief for a freelance video editor.

I collaborate with the video editor to develop a final version for Facebook and Instagram posts. Finally, I create a series of captions for the posts and schedule them to tie in with key dates on our calendar.

The West London Wildcats 2024 recruitment video was one of the most successful video launches – with the first post reaching over 19,800 accounts on Instagram and 1,500 on Facebook. We also saw a majority percentage of non-followers engaging with the video on both channels, hopefully generating leads for new recruits.